Sunday, August 31, 2014

How do banks compete in today’s disruptive environment? (Part 1)

In this changing environment, changing dynamics of the market, how do banks remain competitive and deliver more to their customers? How do they achieve the double targets of keeping their customers happy and at the same time maintain ever increasing revenue and profitability growth. And above all, how do they remain customer centric? These are some critical questions that demand answer, for the banks to be able to define their strategies for their next phase of growth, both organic and inorganic.

Even though customer centricity is the buzzword in the market and being customer centric is the key challenge faced by the banks. However, how many understand what is customer centric? In simple words being customer centric is to do and sell what customers want. Thinking like one’s own customer is being customer centric. In fact, being customer centric is putting customer at the centre of all processes, all products or offerings and even people. Customers have to be the fulcrum of all decision making. Customer centricity is decision making which is outside-in, rather than being inside-out. Bring in the ideas from outside (customers) and then decide. Decide based on what your customers want.

One would ask, what enables customer centricity? Though, one needs to change their operating models, etc to facilitate customer centricity; a highly flexible system capability sitting as middle layer in a typical IT landscape in a bank can easily deliver this capability from systems perspective. This capability can enable right offerings based on what the customer wants. Imagine a right offer orchestration layer which can deliver right offers to the customers across the channels and manage the customer experience at the same time. This enables increase of the wallet share from the customer, based on relevant parameters (profitability, channel, etc).

Many banks still have their products, channels and business lines in silos, or they are partially integrated. This makes their systems product centric, non-integrated as well. Non-integrated systems prevent these banks to have an enterprise-wide, 360 degree view of the customer, which in turn prevents them to be customer centric. This cripples bank-wide efforts to improve customer experience and doesn’t allow them to adequately monitor operational and transactional level activities. These banks need a capability to introduce this flexibility which allows them to have a complete customer view – whether it is a corporate along with its subsidiaries and their complete product holdings, channel utilisation and other transactional metrics, or a husband, his wife and his children all in a single view, contributing as a household.

Such an enterprise-wide view across the value chain will not only allow for better monitoring capabilities, but will generate improved cross-sell and up-sell opportunities.  This system will allow you to actually execute such strategies by maximising the customer profitability and improving customer experience and satisfaction manifolds.

In an environment where customer behaviour changes frequently, one needs a system which can capture and manage the changes to the offers dynamically. Similarly, the pricing and other ingredients of the offer should be modified dynamically too. You need a system which allows offer personalisation based on individual customer requirements or requirements across a customer segment. It is a capability which allows more choice and less risk in terms of customer offerings.

Need of the hour is a system which runs on business rules and hence, when the customer requirement changes, customer behaviour changes, the system and hence the bank can deliver a changed experience. You also need a system which offers flexibility to manage new changes as and when such developments happen. A highly flexible and configurable system to orchestrate the changed environment becomes essential to succeed.

It’s a logical understanding that as the number of product holdings per customer increases, average revenue per customer increases considerably and the annual churn of customers reduces drastically. In fact, customer stickiness increases exponentially, as the number of product holdings per customer increases from 1 product to 4 to 5 products. This automatically, increases the total revenues for the bank tremendously. Thus, the product bundling capability becomes a key element for success in a bank. A system which can seamlessly drive dynamic product bundling to cater to ever changing customer requirements will prove to be absolutely necessary.

All the existing and old banks of the world (as I mentioned in my previous post) have many legacy systems, which complicate the situation further. They are typically very obdurate in their approach towards the new systems and enjoy the manual activities from their owners a lot. In such situations, you need a proven system which can work alongside these old systems and let them do what they do best – customer data storage, transaction processing, etc. The new system has to have strong integration capabilities, both real-time and batch.

These old systems bring some more challenges – any new change brings customisation efforts typically running into months together. Imagine a new idea that you want to test out in the market and the change is a good few months and few hundred thousand dollars away, thereby completely eroding any competitive advantage that may have accrued otherwise. Research says more than 70% of the banks take more than 3 months to introduce a new change or a new product offering.  In today’s competitive landscape, banks need capability to launch innovative product offerings faster than the competition.  You need a system which is highly flexible and parameterised and comes with a complete workflow to manage the processes and acceptance and rejection of the changes. To considerably reduce this time to market, you need a capability which allows very less IT / technical intervention, rather allows the business to try out new innovations all by themselves. Being an innovation leader not only allows you to be disruptive, but it also develops a strong brand value for you.

This post is the first post of the 2 part series to describe ways to address challenges faced by banks today

Monday, August 25, 2014

As a bank, are you being challenged by today’s paradigm?

The most fundamental challenge for any organisation, as always, is to generate strong revenues and profitability, year on year and strengthen the overall positioning of the organisation. This positioning can be in terms of brand value, brand recall, business league tables, reputation in the market, etc. All this is no mean task in today’s scenario of financial stress, liquidity challenges, increased competition which is both traditional and disruptive and of course the eagle eye of the regulatory authorities. All this becomes even more complicated with the increased data flow across the globe.

Generating good revenues and profits in these turbulent times are one piece of the puzzle. Most of the banks across the globe have ambitious expansion plans, both in their home as well as foreign markets, which they hope to bear fruit sooner than later, especially, once the economic conditions improve. Managing the customer expectations of the merged or acquired entity becomes paramount in such situations. The bank needs to make sure that the customer experience after the merger / acquisition is seamless and the offers are managed in a cohesive fashion. This is the real success of the merger activity, by all means.

Making sure, the operations deliver what is promised to the customers is also becoming more relevant in these times. Supported by better compliance and transparency throughout the customer lifecycle, banks across the world can better manage their operational risk.

Combined with these challenges is the need to remain relevant. And this is the real need to be competitive in this environment and still manage the needs of the customers you are servicing.  As the banking industry becomes saturated with products and services and hence, becomes more commoditized, it becomes increasingly difficult for banks to maintain their respective individuality as a service provider. Financial services has always been a competitive business, but banks today have their task cut out, as they differentiate not only with the existing providers, but with the steady trickle of new entrants, who are nimble not only with their processes, but technology wise too.

Customer centricity has been the buzz word in the industry for many years now. However, as the banks strive “to improve the customer experience” and “put customer at the centre of all decision making”, they still struggle make a meaningful impact in being “customer centric”. In the aftermath of financial crisis, banks are finding it tougher to make positive impression on their customers. Differentiating on price and products is becoming increasing difficult and then they face challenges of ever changing customer preferences (which are becoming quite dynamic, by the way) and increasing stringent regulations. Each customer wants to be treated deferentially and be recognised for not only the business they do with the bank, but, for also the business they bring through referrals or introductions or across the value chain.

Even though customers regard the quality of service delivery as a top aspect of their banking experience, they equally value price competitiveness, product innovation, and effective delivery mechanism. The challenge for the banks is manage customer experience holistically in these areas.

You can’t lower the price beyond a certain point, then, how do you still compete? The answer lies in pricing innovation, giving some benefits for the relationship the customer has with you. Being more dynamic and real-time in today’s world is increasing desired by the customers. If the Relationship Manager targets a customer with the same set of products that he has always been offering and which even the competition next door have, then, what is that one story which will allow the RM to get the business and remain relevant? With the ever increasing customer touch points, the delivery mechanisms are more varied and complex. The need of the hour for the banks is to offer more attentive service, integrate multiple delivery channels and make sure the offers made to the customer are consistent across the channels for superior customer experience.

The situation is exacerbated by the fact that the most existing and old banks of the world have hundreds of legacy systems, which come with their own challenges. Not that, these so called legacy systems can’t be replaced with the new age ones, they can be, however, such a desire to change, brings with itself a slew of challenges, which can be even monstrous both with planning and execution. Most of these banks have struggled to do so. And the financial strain these replacements bring to the banks, they are better left with maintaining the status quo. The business faces its own perils by living with the status quo, as the new players eat their pie and quite fast at that. The real problem is not the legacy systems by themselves, but the way they were designed and hence, the time-to-market with any new change that is desired to meet the market requirements. Typically, it can run into a 12 months cycle and thus eroding any competitive benefits that might have accrued otherwise.

But the question is – can you live with the legacy systems as is, in today’s market? For sure, not! Most of these legacy systems are typically product centric or account centric. Individual accounts grouped by product type, instead of customer-centric, grouped by customer or segment. These account-centric systems give a fragmented view, thereby restricting capability of the bank to have a holistic & single, 360 degree of the customer – which is essential for cross-sell & up-sell. Lack such capability hampers the bank’s real move towards customer centricity. Even new age CRM systems can’t do this effectively in real-time. Then, wherein lays the solution to the challenges raised by such old systems of the yore? Or for that matter, how to think of going Beyond CRM to implement what a CRM system would typically tell you?

Banks should think of how to develop a capability to be more relevant and responsive to customer needs? What would allow them to reduce their time-to-market? How can they react to competitive pressures more innovatively and timely? How can they be pro-active with their customer offerings? What is the capability that will help them meet their strategic objectives for overall revenue management? What will allow them to match their customer requirements transparently and also meeting all compliance and regulatory requirements at the same time? These are the some of the questions that banks need to ask of themselves to assess how to be truly customer centric.

Friday, March 21, 2014

Mr Advani finally agrees to Gandhinagar

I as a self professed and a firm believer of BJP and their liberal political agenda is miffed at the way Mr Advani has acted over the past few months. Before going further, let me put in a disclaimer – even though, I like BJP, but that is restricted to their liberal and reform agenda and not at all related to any communal stuff, that many pseudo secular parties claim to be so.
Well, coming back to Mr Advani. I strongly believe, Mr Advani should ideally have left his desires of the PM chair and should have eased into political retirement. Performing a role of an ideologue and patriarch to the core would have better suited him at the age of 86. Not that he is not a known politician across the country. He is well known political face across the length and breadth of the country. He had even served as the Deputy Prime Minister and the Home Minister under Vajpayee NDA government. However, the desire to host the National Flag from the ramparts of the Red Fort one day continues to rage. And this desire is affecting the party and its Mission 272+ for sure.
Mr Advani’s antics are surely hampering the party and its image. His discomfort with Mr Narendra Modi is well known and it even goes to the extent of becoming a butt of all jokes at such a critical time and causes embarrassment. The question is, Is this discomfort only due to his desire to be the PM of India and hence, not liking the idea of Mr Modi being projected the NDA’s PM candidate? To a common man, that is one probable reason that would easily come to fore, as Mr Advani’s desire to be the PM of India is a part of the Indian political folklore.
As a common man with considerable interest in Indian politics (for it affects the country directly and indirectly), I believe, this discomfort also sums from the perceived authoritarian image of Mr Modi. It is widely perceived that Mr Modi will get his way out, some way or the other and hence, can easily cut to size the likes of Mr Advani. Please keep in mind that under the load of 2 successive defeats at the hands of congress in 2000s and especially after Mr Advani paving way for Ms Sushma Swaraj as the Leader of Opposition, after 2009 defeat, he was sort of left in the lurch, may be even demoted to a wise patriarch. Imagine all this after being the face of BJP for decades.
I also feel, Mr Modi’s ever gaining popularity and image as messiah of all development in Gujarat, would have also played into Mr Advani’s mind. His rise as one of the most sought after leader in BJP in all campaigns over the past few years, might also be adding to all this. Add to this the rock star status that Mr Modi has enjoyed for some time. And all hell broke, as they say.
In all this, Mr Advani never ever thought of the party (or maybe he thought), as it looks to a common man and supporter. May be he could have handled it better, by at least not making his displeasure public by resigning from all party posts. And when all was going fine, he did it again; by giving conflicting statements over his choice of seat to fight the General Elections next month. Finally, he agreed to his existing seat Gandhinagar in Mr Modi’s Gujarat.
Ideally, one would have liked Mr Advani to have taken a back seat and accepted the new generation and acted like an elder statesman, guiding the party in these crucial times.

Tuesday, March 18, 2014

My 2 cents on Mr Kejriwal – he is needed, however, a long way to go...

Been reading a lot of articles on Arvind Kejriwal and his brand of politics or “anarchy”, as he enjoys it being called! It has been close to around 3 months since he was christened the “7th Chief Minister of Delhi”, and it has been a more than a year since he became the mascot of “Aam Aadmi” in political fiefdom of our elitist (in his words) political class. While, I strongly believe in the disruption that he brings to the current political mess, however, his projection as being different and an alternate is something questionable, at least to my ilk.
Many political parties including Congress & BJP say that he is no threat to them, however, deep inside, even they would accept his importance and probable threat. I believe, if he has the right intentions and the right means to achieve them, he can create a sea change in how elections are fought and politics is run in general, in our country. My thought process is simple – he is needed to keep a check on the current politicians and political parties, however, to reach where his eyes are set on (read PMship), its a long way to go. I agree, the public in general is fed up with the current dispensation and it needs an overhaul. However, this is a slow process, as no one can overnight do away with the rut that has set in. It will take years – who knows 5, 10 or may even more. But, with the ever growing discontentment in the public at large, lack of patience and generational shift, it will surely be 5-10 years. There is a classic case of BJP in our own backyard, which has grows since the Jan Sangh days in the 60s and 70s to political party ready to take charge once again.
He had a chance to prove his credibility as an administrator and politician for a change, however, he let go off of this golden chance, for want of politics. How much as he may say, his resignation in the guise of Delhi Jan Lokpal Bill was a political stunt. He very well knew that the public mood over the years of poor governance and corruption was completely against Congress and anti-corruption. And with the success in the Delhi Legislative Elections last year, he had the momentum with him along with the emotional bind with the public. So, he wanted to cash in on this mood and momentum and decided to go national overnight and fight the General Elections 2014. This is where the real problem rose – AK was AAP and AAP was AK. There was lack of national faces and this continues to this day. There was and is no national leader who people across the country know and can relate to. And with AK being restricted to Delhi (being the CM), the national ambitions overpowered the fire to perform for Delhi and he resigned. Since he resigned, he has been on a national rally spree, going all around the country to garner votes for himself and his party. Well, this is a no brainer. Agreed! The problem lies with him saying he is different, providing alternate to the 2 national parties. Mr Kejriwal, is no different. He accuses BJP of personality politics in the name of Mr Modi. While, he forgot that AAP and himself are doing the same in the name of Mr Kejriwal.
In all this milieu of Namo and Gujarat Model, Congress, even the small parties, never accused Mr Modi of being corrupt. All they had to say was always centred around Gujarat riots of 2002. No one ever said that Mr Modi was corrupt. However, he came and said that even Mr Modi is corrupt. I do appreciate your bold attitude J In fact, he claims everyone other than AAP members or supporters are corrupt. There is a perception that he thinks bureaucrats and law enforcement agencies are all corrupt. I am not ready to accept that everyone is corrupt. It would be good, if he highlights and segregates the good apples from the bad ones.

It would be good if he rises above referendums (people’s voice, as you prefer to call them). His latest one to get a referendum to decide whether to fight against Mr Modi from Varanasi is bizarre. Come on, is he going to take every decision like this? What to do of cases like Chinese incursions? Take a public referendum, before he gives a firm reply to our neighbours. Voting Lines are open until 9 PM tomorrow. And Chinese scrape additional 10 Kms off our land mass. Additionally, there are many instances to prove that the voice of people is not right always. There is more to politics than the agitational DNA that he and his coterie carry everywhere. He aspires to be the next Prime Minister of India, for which he would have to change his way of thinking and working completely.

Tuesday, November 6, 2012

Growing aspirations and changing lifestyles in India

Me and my friend are having lunch at our condo canteen. It is definitely more than a canteen, with nice sofas, tables, chairs, TV and of course sumptuous food J Not to ignore the other condo facilities like the video game stations, table tennis tables, aerobics room, reading room, gym and the swimming pool just besides the canteen. You will ask – why do I need to talk about the amenities here? Well, my simple response to that is, wait to read this post till the end, and am sure, you will be able to relate to this and appreciate what I have written here J

As we both were having lunch, we just talked about various things and points of importance. And suddenly my eyes stuck at a school going kid sitting on a chair nearby with books open in front of him. I just turned around and there is a girl behind me going through her note-book. And thereby started our discussion – how can these people study in public places like this? Isn’t it disturbing? Do these kids not need enough peace to concentrate and study? Surely, there was this peace missing at a public place like this and I am a culprit towards that too. With talking loudly on my cell phone, I was surely adding to a bit of noise pollution in that public space, even though, no one seemed to be bothered much.

Not even a few seconds passed that we both started talking about our past. How we used to study and how it is so different now. I am sure, most of us, would agree, in our days (though more than a decade back now), our parents would always switch off the TV or the radio, if they would see us studying. Or if they have to watch something important on the TV, they would make sure that we leave the room and go in a more silent room to concentrate and study. Even better, at times, I remember, TVs were moved out into other rooms so that both the things can happen in parallel. And if we are studying in our rooms, no one would even come to disturb us, not even our ever fighting and naughty siblings J

In our days, group study was really unheard of. I think, once or twice when we really tried to do so, we had to fight with our parents to allow us to do this. I think, they knew, there is nothing called as group study. And believe me, until a few years back, there wasn’t J I still remember, whatever group works we have done during our school days or college days (especially engineering), all ended up being fun activities J. During our school days, we all wanted to celebrate “Basant Panchmi” – the kite flying festival in India. And on the pretext of tying the knots (“kanne”) for flying kites the next day and of course “group study” as well, we all got together and stayed overnight at a friend’s place. And we all know what group study we did. It was more of group dance and jokes and full on fun timeJ How much I wish even today that we have such group works J

All this was pre 2000, now cut to 2012. We see group studies all around us. You can see one group of kids together at one corner of a coffee shop or a pizza outlet or any of these fast food joints. Is it really worth sitting at these joints, spending some hard earned dollars of your parents at these costly joints? Well, I am no one to be judgemental on this and say yes or no. What I am talking here is why is this happening now when it never happened 10 or more years back.

People might have their own reasons for this. Some might argue that this is western culture killing our Indian culture and what not. Again, I am emphasizing  I am not here to criticize any culture or glorify any either. I just want to put my thoughts and discuss this with everyone.

If I have to sum up my reasons for this, I will just say this is because we are getting used to this. This surely becoming our habit now. And from where do these habits come from? These are emanated from the easy availability of such joints. And why do we see big companies investing so much on these joints or our very own Cafe Coffee Day mushrooming across every nook and corner of Urban India? Simple answer to this is – increasing wealth of Indians. And with increasing spending capacity coupled with easy availability of information on new things from across the world we have our growing aspirations. With a lot of international travel these days, we are witness to global lifestyles and with money in hand; we all want to adopt them.

Another important thing to note here is with such an easy availability of these outlets nearby and with nice decor and seating, we end up being there more. It is all about being lured into these outlets and getting used to them. And overtime, it becomes our habit and thereby completing the full circle.

Imagine 2 kids talking to another gang of kids and telling them – we spent quality time at a coffee outlet and what best is they allow us to sit there and study J I am sure this is bound to generate more business for these companies. This is akin to the strategy adopted by Reliance India Mobile way back in early 2000 in India. They made mobile phones so cheaper to own and made consumers into contracting them for 2 years that they were making us all get used to it and make our daily lives revolve around them. And what has happened since then in Indian telecom industry is known to everyone.

Tuesday, October 30, 2012

From the Steel City - When NIT Rourkela rocked IIT KGP!

If those moments and that night of winning the Fashion Show at IIT KGP can be recalled and relived forever, the next day was nothing less exciting. It too is etched in my memories for years to come. It’s been 8+ years and I can still recall every moment of those 2 days at IIT KGP when NIT Rourkela was roaring all across the Spring Fest.

The night before was unbelievable. From the underdogs or shameless losers so to say to the flavour of the evening and NIT Rourkela Flag bearer, The Rechargers had lived some of the best moments of their college lives. However, the next day brought something out of the extraordinary.

The day started with a Quiz Competition, which, for the nature of the event, went unnoticed. Not until, NIT Rourkela won the event and the winning team was seen being congratulated and announced loudly and favourably at the Informal stall. With a huge uproar, the whole gang from NIT Rourkela, which was near the Informal stall, started to shout and roar. Another feather in the cap!

As the day went by, many of our college students participated in some informal and formal events and won some of them, much to the cheer of the 300 strong crowd from our college. There were a few teams which participated in the Group Dance Competition too; however, we couldn’t make our mark there. That moment it seemed, the day was about to be over for the NIT Rourkela teams.

However, what happened during the mid-day was something magical. With the start of the Eastern Band Competition, we had hoped to win one more event at IIT KGP and end on a high!

We were all scattered around and suddenly a phone call came, pushing us all to TOAT for the Eastern Band Competition. I reached TOAT to see a handful of our college guys there and suddenly there was everyone calling their friends to TOAT to get as much support for our team. As we were pitied against the local and crowd favourites – IIT KGP Team, we badly needed support for our team and fast.
Within next 15 minutes, what we saw was something extraordinary. TOAT was all filled with NIT Rourkela students and we easily outnumbered the local crowd. I am sure; this would have easily pumped our team to give a performance to remember for a long time.

As our team was called to perform, TOAT now swarmed with NIT Rourkela crowd, echoed with shouts of NIT Rourkela ka Tempo High hai...ooi re mai re mai re mai re Alisha baba ho and the likes. What a proud moment it was. A feeling hard to write and describe! As they say, you need to be in the middle to feel the rush and see what makes it so outstanding! Those Mexican waves, those claps, those dances – all a sight to behold!

And what a performance it was – as our very own singers sang – Har Ghadi badal rahi hai from Kal ho na ho & Dil ne Tumko Chun Liya hai from Jhankar Beats, pure magic and ethereal! The Band members – the drummer, the guitarists, the keyboard player, everyone made a perfect sync – a perfect Jugalbandi! And the way the whole NIT gang supported the team and their performance was noteworthy. By the team, the second song was being sung; I could see the whole crowd humming with our singer and band. There was no discrimination on colleges and teams. Music gelled them all and everyone flowed with the magic that happened there. Everyone was spellbound! Never ever anyone would have expected what happened that afternoon in IIT KGP. What a proud moment for us to have received such a warm appreciation for our team at a foreign turf.

Needless to say, with this mind blowing performance, our college was awarded the best prize and we ended the Spring Fest 2004 at IIT KGP at a High Note! I was just a part of the audience which witnessed the rocking performance, was very much part of it, while it happened, and I just can’t forget those moments – can recall each moment with elan. At times, I wonder, what happens to the members of our Euphony Band which performed on stage that afternoon when the recall those moments of glory, when I feel so proud to have witnessed history being created. I am sure, like many of us, they would be really proud too! J

Sunday, October 28, 2012

Indian Politics needs disruptive influence of Kejriwal

Though, I am not 100% convinced with Mr Kejriwal’s political outfit, however, what I am convinced is that Indian politics surely needs his ways of disruptive politics. He and his coterie have in them to move the Indian political scene up-side down. His idea of bringing out the corruption in Indian politics to the common people is right. He has been right in unmasking the collusive politics and undermining the politico-business nexus. The intent is clearly right.

However, what I strongly believe is wrong with his brand of politics is the ways of doing what he intends to do. I believe, upfront, he is going wrong in leaving his exposes mid way. He exposed the corrupt practices of some politicians and then left them for others to take care. Look at what happened to Mr Vadra and DLF expose – nothing has come out so far and Haryana Government has given him a clean chit. Mr Kejriwal himself accepted yesterday that Mr Vadra will come clean in the Rajasthan Government reports too. I am sure the similar fates are expected for Mr Gadkari and our new External Affairs Minister (Mr Khurshid).

This precisely is the problem. If he intends to expose the corrupt politicians and the corrupt links between the political and business class, then he has to come up with the ways of taking them to a logical conclusion. He needs to make sure that all of his and his party’s efforts are not wasted. If he leaves others (media, opposition parties, etc) to complete the job, then he is fairly wrong here. If you start something, I believe, you need to finish it. He has to remember, Public memory is very short and more so in case of we Indians. This could easily be forgotten.

He at times seems to get caught in his own web of rhetoric. If he has to earn credibility, he needs to take the right steps and that too in right measure. Calling Delhi Chief Minister Ms Dikshit names will not surely take him far. This can prove to be counter-productive. He has to understand that Ms Dikshit has earned her credibility over the years with some good work for the city. If he is pitied against her, the work has to be done slowly and surely.

He can’t get too optimistic with Indian Politics, rather he has to be cautiously optimistic. Indian collusive politics can kill him and his party very easily. The system, for all its flaws, has a strong capability to fight back and discredit anyone. No Magasaysay Award can win back Mr Kejriwal any of his long and hard earned credibility, once he loses it.

India today is a tripartite society – The Haves and The Have-Nots & in between them a raging middle class. The problem right now for IAC and Mr Kejriwal is that all his current support lies within this middle class, which is supporting him in big numbers for now, and on the internet, social media and the likes. It is this middle class, which is also least bothered to vote and will eventually generate less seats for his party. [Even I am to be blamed for this. Being out of India for long, even I haven’t voted and God knows if I will be able to vote in 2014.] The Haves also don’t bother themselves much with Mr Kejriwal and his brand of politics. All the more, because he might expose some of their political connections too and hamper their Net-worth. The poor have-nots are something that Mr Kejriwal has to target. Even though, it will be a difficult task, as he will have to visit places, which normally no one visits. To generate enough credibility amongst these people, he will have to make sure the existing political pressures on them are lifted properly. This is where the political money game is also played luxuriously during the elections. Mr Kejriwal and his team will have to figure out this puzzle too.

Mr Kejriwal has to remain in the game for long and always think of the bigger picture and the longer game. He will have to take small baby steps to create an impact. India is a young country full of impatience. Even though, he has to take some definitive steps, each at a time, he has to understand that the results are needed. He also has to understand that Indian people accept that there is corruption in the country and in Indian politics. Hence, the focus should be how to address that rather than just exposing that.

He has to define a process where this can be addressed. Is Jan Lokpal the only possible way to address this? If yes, then, define the process of getting this done. Similarly, he will have to define how he will bring about the complete autonomy of Public Institutions like CVC, CBI, EC and bring them out of the clutches of corrupt Indian polity. This is something he has talked about for some time now. The time is ripe to lay down the specifics.

As a politician, Mr Kejriwal, needs to articulate his course and vision clearly. They have to announce decisive steps on things that matter the most – economic reforms, counter-terrorism, foreign policy, defence, energy, and many more. He and his team need to think through properly and come out with action plan. This is the best time, there is a momentum in their favour, and however, they need to act fast and incisively, else, this could easily be a chance gone than a chance grabbed.

Good Luck!!