Nathan is trying hard to break
the shackles and get through with his first deal in some time. He gets a lead
for a solution where his organisation is not a very strong player; in fact,
they are one of the many solution providers in the market. To make it even
worse, they are late in the game and the competition has already got their set
pieces in place. Nevertheless, Nathan throws his hat in the middle and wants to
give it a shot.
The opportunity is qualified as
there is a sure shot need for the solution. The prospect is eagerly evaluating
the vendors and Nathan carries a solution that should fit in the prospect’s
needs. Now he tries to sort out his pieces of the jigsaw puzzle, called Sales
process and its requirements. On one hand, Nathan is aware; their story for
that solution is not great, even though, their solution meets the prospects
needs and requirements. On the other, his relationship in the account is still
at its infancy. 2 basic ingredients for the sales process were weak as Nathan
decided to get into the game.
To overcome these challenges,
Nathan decided to stay in the prospect’s place, spend some quality time with
them. This would not only give him a chance to build rapport with the prospect,
but also allow him to get hold of so much quality information. Be it, key
requirements from the solution to competitive landscape to the prospect’s
thought process and views on Nathan, his solution and his company, and last but
not the least the list of key decision makers, all were the gold mine of
information that would help Nathan in his sales pursuit.
Now came the hardest part. As
Nathan decided to stay put and continue his struggle, he tried to meet up with
some relevant folks at the prospect’s organisation. He called them up, sent some
emails, requesting to catch up at their office or for a cup of coffee nearby. But
nothing materialised. Each time he called, either they would say they are busy
or they have nothing much or new to share. His quest to gather information that
could help in the pursuit was going nowhere.
Nathan was completely
disheartened. His idea of staying back to get the relationship going was not
working at all. To a typical sales guy, he got all the more doubtful of this
whole engagement. There were questions in his mind, all of a different nature. Is
this selection stage managed and there is a vendor who is already selected (at
least unofficially)? Do they not like us? What is the problem? What hinders their
willingness (or not?) to meet me? Where is the problem? Questions were many,
but answers none. 2 days had already gone by and nothing really had happened. To
make matters worse, Nathan’s response to the prospect’s requirements in terms
of a proposal has to go out in a few days time. This lack of time compounded
the problems around him.
Nathan continued his struggle
against the indifferent behaviour of the prospect. And finally, on the 4th
day of being continuously bombarded by calls and emails, the mid management guy
from the prospect agreed to oblige Nathan. They met over a cup of coffee and Nathan
got going. They spent close to an hour together and Nathan made notes as he
spoke. At the end of it, Nathan was a happy man and could figure out some
pieces of the jigsaw puzzle he was trying to solve. A more confident Nathan
came out of the coffee shop.
Better armed, Nathan called up his team and shared the information. They decided to use that information in their proposal and draft their responses accordingly. The proposal was to go out in 5 days. Nathan and team started to work on the proposal. And meanwhile, Nathan continued his push to meet more people from the prospect’s side. To his good luck, he could meet another important person the next day. After being able to gloss over some important information over the last 2 days, Nathan decided to go back to his place and get the proposal ready.